Monticule Art / Astrid Hill


Designed a connoisseur’s brand identity for a New York-based art consulting and advisor firm.

Focused on younger investors leveraging sophisticated web technology to deliver deeply personalized services years before “custom content” became an e-commerce watchword.

Doubled site speed using asynchronous loading with targeted UX tweaks ensuring key elements of blog and front page loaded first, making contact form assessable site-wide. Streamlined low priority elements, letting visitor ‘run the show’.