![](https://freight.cargo.site/t/original/i/99126a2b87d8e2a741323dc4132f837e8aa335f2783352b7a6e60d6bd250d225/ma_1.jpg)
Monticule Art / Astrid Hill
Designed a connoisseur’s brand identity for a New York-based art consulting and advisor firm.
Focused on younger investors leveraging sophisticated web technology to deliver deeply personalized services years before “custom content” became an e-commerce watchword.
Doubled site speed using asynchronous loading with targeted UX tweaks ensuring key elements of blog and front page loaded first, making contact form assessable site-wide. Streamlined low priority elements, letting visitor ‘run the show’.
![](https://freight.cargo.site/t/original/i/c1317b3700186cec55e6fed75f9ed8cb5c71649a4e07777a025d536c7b8f2176/monticule_2.jpg)
![](https://freight.cargo.site/t/original/i/26ae0e1392786bfd05686e2d047d404211da2beccfe1199a7b1c8220d8d0f7d1/ma_3_1000.jpg)
![](https://freight.cargo.site/t/original/i/3f568d9ddda645784a0c035db2905b81a22aea00c700d5d508526deca00e9843/monticule_5.jpg)
![](https://freight.cargo.site/t/original/i/d5bf8a401952cc4eba79d8102645df4a55293cf2117974a944b03b92ada24963/monticule_6.gif)
![](https://freight.cargo.site/t/original/i/90f1b9493723123663a8802870b2628fbdb5eeb5e33ed659b1cd4053d69e4a7f/ah_5.jpg)